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One of my favorite places to find the latest in personal tech is CNET's blog: CRAVE . Not only a wellspring of the latest and (potentially) greatest in tech...it also sports a humor that ranges from Marxian to Pythonesque. Just my cup o' tea! Recently, CRAVE highlighted a new phone that Toshiba is preparing for the Japanese market; and, that I would love to see in the States: The " Drape " phone (so named, because its casing evokes theatrical stage-drapes). 'Drape' looks like something out of a 1930's scifi novel...if Doc Savage had a cellphone, this would be it. Totally high-tech innards...yet, the design is tremendously Art Deco. It looks like something designed by William Van Alen, the architect of the iconic Chrysler Building in NYC. To me, it really evokes the look and feel of going into discount mortgage lead Radio City Music Hall; another NYC Deco gem. No matter what, it shows that tech design doesn't have to hew to a 'digital sensibility', and inevitable sterility. There is room enough for a romantic, stylish attitude in personal tech; and I would love to see Palm bring some of that to upcoming offerings.

The recent March 18, 2006 issue of New Scientist magazine (Vol. 189; No. 2543) reports on an exciting advance in emergency medicine - a smart Quick Clotting agent. a welcomed addition to my first aid kit !! QuikClot is a sand-like material developed for the military which when poured into a wound can stop bleeding within seconds - saving lives. New advances in this material and the development of new substances could soon see blood clotting treatments being acceptable for ambulance crews, police on street patrol, surgeons or ultimately to use by individuals at home in their first aid kits. According to the report: "The material is already used by the navy and a few US police departments. Researchers would like to see it used more widely, but one major safety problem has prevented this happening. [ ] The safety problem in the way of QuikClot’s wider use arises because of the large amount of heat the material releases when it absorbs water, sometimes enough to cause second-degree burns. In the mouth protector face of a life-threatening injury, this may be a price worth paying." Every US marine and navy soldier in Iraq and Afghanistan now carries QuikClot, saving 150 lives so far. More than 85 per cent of soldiers killed in action die within an hour of being wounded. Improved haemorrhage control could probably save 20 per cent of the soldiers who are killed in action.

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I first started talking about landing pages in 1991, but there's probably someone out there who can pre-date me. Sometimes when you've been riffing on an idea for so long, it's trendwest timeshare easy to believe that everyone gets it, but my mail says otherwise. A landing page is the first page a visitor to your site sees. Landing pages were important back in the day of email marketing, because if you included a link in your email, that was the page the permission marketee would land on if he clicked through. Landing pages are even more important today because they are the page that someone clicking on a Google Adwords ad sees. A landing page (in fact, every page) can only cause one of five actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback I think that's the entire list of options So, if you build a landing page, and you're going to invest time and money to get people to visit it, it makes sense to optimize that page to accomplish just one of the things above. Perhaps two, but no more. When you review a landing page, the thing to ask yourself is, "What does the person who built this page want me to do?" If you can optimize for that, you should.

I first started talking about landing pages in 1991, but there's probably someone out there who can pre-date me. Sometimes when you've been riffing phantom music on an idea for so long, it's easy to believe that everyone gets it, but my mail says otherwise. A landing page is the first page a visitor to your site sees. Landing pages were important back in the day of email marketing, because if you included a link in your email, that was the page the permission marketee would land on if he clicked through. Landing pages are even more important today because they are the page that someone clicking on a Google Adwords ad sees. A landing page (in fact, every page) can only cause one of five actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback I think that's the entire list of options So, if you build a landing page, and you're going to invest time and money to get people to visit it, it makes sense to optimize that page to accomplish just one of the things above. Perhaps two, but no more. When you review a landing page, the thing to ask yourself is, "What does the person who built this page want me to do?" If you can optimize for that, you should.